Apple Premiere Specialists:
By demonstrating exceptional, consistent and comprehensive knowledge of Apple technology, we've earned this rare and privileged designation from Apple. The RetroTechs is incredibly proud to be part of this elite group.

Authorized Value-added Reseller (VAR):
We sell Apple Hardware, Software and most third party solutions, including Microsoft, SonicWALL, HP, Cisco, Adobe and Xerox.

About the Apple Specialist program:
An Apple Specialist is an independent Apple, Inc. reseller which over time has demonstrated exceptional, consistent, and comprehensive knowledge of Apple technology, offers its entire line of hardware and software, offers complete service and support for branded products, and has been designated as Specialist by the manufacturer. Apple Premiere Specialists constitute an elite 100 businesses among the Specialist designated group.

The RetroTechs has maintained it's Premiere designation for 10+ years.

History:
The Apple Specialist program was suggested by Joe Weingarten owner of Weingarten Gallery, an Apple reseller, to Mr. Greg Rhine, Director of Channel at Apple Computer, Inc. Originally he suggested calling the top resellers Apple Gold Dealers, but was changed to Apple Specialist because Apple issued Gold Apples to valued employees. Apple rolled out the Apple Specialist Program in December 1996.

One highlight of the new program at the time was the introduction of a new Logo for use by these resellers only of a "Gold" Apple. Before the introduction of Apple retail stores, the Specialist resellers, typically locally owned small businesses, were primary contributors to retail sales channel and user support for the computer manufacturer among other Apple-authorized resellers and Value-added resellers. As small businesses who had made a significant commitment to Apple and continued to have their own stake in the manufacturer's success, such companies helped end-users and small businesses understand and apply Apple's innovative technologies and solutions.

Specialist resellers must pass an annual comprehensive screening to be recognized and approved by Apple Computer to retain Apple Specialist designation.